There are two key drivers of success in a service business, in my view – understanding client needs and relationship behaviour. Both appear straightforward, perhaps obvious, but their simplicity is deceptive. They are difficult to execute well and, as the world becomes ever more complex,…
Conventional wisdom has it that no marketing budget holder wakes up in the morning cheerily anticipating the prospect of paying money to management consultants. Despite the contribution made to the public, private and voluntary sectors by these independent advisors, clichés abound which typically describe the…
It’s proving to be a dynamic year for out-of-home relationships. All over the world, as horror stories abound, we are being forced to re-assess who we can trust, beyond our immediate circle, to lead, guide and support us. Actually, in the UK, the divisions sparked by…
Relationships will never be the same again. The internet has seen to that. Liaisons personal and professional alike have been transformed by the digital revolution. Dating, flirting, courtship, and even dumping are now facilitated by online exchanges and a suite of apps designed both to intensify…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
