On Saturday 11th April, 1992 the notorious headline ‘It’s The Sun Wot Won It’ ran in said newspaper, trumpeting its role in an unexpected Conservative General Election victory. Friday 9th June, 2017 saw another unexpected General Election result; a Conservative victory, but only just. If ever…
In last month’s blog I wrote about the importance of understanding client needs in determining the success of a service business. The essential companion to spending quality time in your clients’ shoes is relationship behaviour, the ability to establish rapport, maintain trust and credibly behave…
There are two key drivers of success in a service business, in my view – understanding client needs and relationship behaviour. Both appear straightforward, perhaps obvious, but their simplicity is deceptive. They are difficult to execute well and, as the world becomes ever more complex,…
We live in an age of measurement. The sources and means of quantification appear limitless. As never before, significant aspects of our daily lives can be expressed in metrics. This can be favourable, of course. Rugby, for example, has become a pundit’s paradise with the…
There is a book on leadership for every day of the year. And then there are the blogs, for every hour of every day. Leadership theory and best practice offer well-trodden paths for experts from many disciplines and present a seemingly infinite source of fascination…
It’s that time again. The futurologists, both permanent and those drafted in to handle the seasonal spike, are in full flow. What’s going to happen in the year ahead? What will be the defining trends? Having just emerged, blinking, from the extraordinary year that was…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
