Blog Bigfoot Thinking

Let spring be the inspiration for activation

Let spring be the inspiration for activation

A common theme right now in my work as a business relationship consultant is the frustrated ambition, among clients, to get stuff done. Lockdown has taken its toll on marketing plans, particularly on seeing them through. In some agencies, however, execution enjoys significantly less appeal than…

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Emerging from lockdown with a plan for rebooting business relationships

Emerging from lockdown with a plan for rebooting business relationships

We have begun the round of grizzly COVID-related anniversaries. It has been a year since… the death of, the collapse of, the cancellation of. More positively, we are anticipating a staged return of some hitherto basic freedoms, but uncertainty remains high. Will data mess with…

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A chilly February in lockdown. A good time to check the warmth of key business relationships

A chilly February in lockdown. A good time to check the warmth of key business relationships

January is history but up next is more of the same. February may be 10% shorter but it still feels like the Tuesday of the year and, in 2021, a cold, wet one at that. We will not emerge from lockdown this month either, placing more…

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Avoid making predictions for 2021, just be ready for anything

Avoid making predictions for 2021, just be ready for anything

It’s that time again. Undaunted by the events of 2020, the crystal ball gazers are revealing their hands. Some gloom, a little doom but plenty of positivity too. The focus is on re. Re-evaluate, re-calibrate, re-vitalise. The re to prioritise, however, is resilience. Plan like an…

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2021 is on the horizon. A big year for humanity

2021 is on the horizon. A big year for humanity

It is tempting to write off 2020, a year of anguish and disappointment, cancellation, and loss. Unless your name is Amazon, of course. But, to make 2021 better, which it has to be, we must learn from the experiences of this year. If not, the hangover…

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Don’t let the rhythm of lockdown dictate the rhythm of your business relationships

Don’t let the rhythm of lockdown dictate the rhythm of your business relationships

In England we are one week into Lockdown 2. It’s damp, gloomy and Friday 13th. Yes, the streets are less deserted this time, with the strangely welcome sound of school kids on the move. But ‘here we go again’, which rarely prefaces a pleasurable experience,…

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