It’s that time again. Undaunted by the events of 2020, the crystal ball gazers are revealing their hands. Some gloom, a little doom but plenty of positivity too. The focus is on re. Re-evaluate, re-calibrate, re-vitalise. The re to prioritise, however, is resilience. Plan like an…
It is tempting to write off 2020, a year of anguish and disappointment, cancellation, and loss. Unless your name is Amazon, of course. But, to make 2021 better, which it has to be, we must learn from the experiences of this year. If not, the hangover…
In England we are one week into Lockdown 2. It’s damp, gloomy and Friday 13th. Yes, the streets are less deserted this time, with the strangely welcome sound of school kids on the move. But ‘here we go again’, which rarely prefaces a pleasurable experience,…
On the first page of author David Nicholls’ Us, which recently concluded its successful four-part TV adaptation, the main characters are awake in the middle of the night. Douglas thinks Connie, his wife, has heard burglars and gets up to investigate. In truth, when he…
We are bracing ourselves for unwelcome news. With COVID-19 cases rising dramatically again, the reimposition of social restrictions is inevitable. More curfews, closures, and lockdowns are being considered. This is not the beginning of the end, either. There is perhaps some solace in the fact that…
In November 2016, I posted a blog in response to several articles predicting the demise of agency account management. As I said then, this bell tolls every few years. And here we are, in August 2020, with a familiar ringing in the ears. On this occasion,…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
