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10 business relationship trends for 2017

10 business relationship trends for 2017

It’s that time again. The futurologists, both permanent and those drafted in to handle the seasonal spike, are in full flow.  What’s going to happen in the year ahead? What will be the defining trends? Having just emerged, blinking, from the extraordinary year that was…

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In 2017 we must limit the damage of the post-truth phenomenon

In 2017 we must limit the damage of the post-truth phenomenon

Oxford Dictionaries has declared post-truth as its 2016 international word of the year, beating to the title other trend-setting or event-capturing terms like alt-right, Brexiteer, chatbot, coulrophobia (yes,  fear of clowns) and the rather appealing, not in the least dark, Danish concept of Hygge. The compound…

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(Back to) the future of account management. A classic tune to a new rhythm

(Back to) the future of account management. A classic tune to a new rhythm

Every few years the death of account management is announced. In response, a stout defence is mounted, the debate rages for a while, then the obituary is withdrawn, some remedial care is prescribed and clients continue to interact with their agencies primarily via their account teams….

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Organisations seem permanently to be reorganising. It’s important to get this right

Organisations seem permanently to be reorganising. It’s important to get this right

In business if change is the new normal and the pace of change continues to increase, then the challenge to keep up, let alone flourish, places a heavy burden on leadership teams. A typical response to these difficulties appears to be a reorg (it even…

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If the skills of management consultants are now more appealing to marketers, so is a consultancy style relationship

If the skills of management consultants are now more appealing to marketers, so is a consultancy style relationship

Conventional wisdom has it that no marketing budget holder wakes up in the morning cheerily anticipating the prospect of paying money to management consultants. Despite the contribution made to the public, private and voluntary sectors by these independent advisors, clichés abound which typically describe the…

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September is a time for sowing, not for anticipating dead leaves

September is a time for sowing, not for anticipating dead leaves

The month of OOO is coming to an end. During August the workplace positively hums with Out Of Office messages and the sound of joyous anticipation of a spell on the beach.  This year we have also enjoyed the OOO provided by Team GB as…

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