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Making good decisions about AI will depend on RI (real intelligence)

Making good decisions about AI will depend on RI (real intelligence)

Artificial intelligence (AI) seems to be on everyone’s lips. If 2017 was a formative year for technological advancement in this sphere, 2018 has been billed by some observers as the beginning of full-scale implementation of AI in our lives. The recent Consumer Electronics Show (CES 2018,…

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A good month for festivity but the worst time of year to be homeless

A good month for festivity but the worst time of year to be homeless

Here we go again. It’s Christmas! A spasm of heady consumption and social whirling which precedes a short period marked by permutations of worship, gathering and relaxation, spiced with family disputes, alcohol abuse and box sets. This year, more than any I can recall for…

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Taking inspiration from the planet’s tiniest experts on collaboration

Taking inspiration from the planet’s tiniest experts on collaboration

With the BBC One’s Blue Planet II now in full swing, the world is once again marvelling at the extraordinary creatures with which we share our corner of the universe. The blockbuster nature documentary has attracted 80 million viewers in China alone, causing a temporary…

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To be effective leaders, senior marketers must perfect the marketing of marketing

To be effective leaders, senior marketers must perfect the marketing of marketing

I have been asked to speak at an event for which the main topic of debate will be a current favourite within the marketing community, namely why can senior marketers struggle to exert influence among their fellow leaders internally and with experts in professional services externally….

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Apply a little of that holiday medicine to help fight the busyness epidemic

Apply a little of that holiday medicine to help fight the busyness epidemic

As temperatures begin to decline and suntans fade, it’s clear that the post-holiday period is upon us. Social media will no longer glisten with taunting images of other people’s rosé, news coverage has forsaken its summery frivolity and the annual domestic dispute on when to…

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Without shared commitment to marketing, CMO will remain the hottest seat in the C-suite

Without shared commitment to marketing, CMO will remain the hottest seat in the C-suite

The front cover of this month’s Marketing Week magazine poses the question ‘Do you have the anatomy of a leader?’ In this context, the focus is upon becoming a marketing leader and the publication has undertaken a new study, among over 600 marketers, to illuminate…

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