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Finding the born-again moment for your business as uncertainty continues

Finding the born-again moment for your business as uncertainty continues

We are confused. The sun is shining, our vaccination programme is smashing it and yet we face a delay to the great unmasking. We are on the beach, but a red flag is flying. In business, these shifting sands are intensifying levels of anxiety, leading to…

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The best employers must prioritise fully functioning relationships.

The best employers must prioritise fully functioning relationships.

In the May issue, Campaign magazine has published its annual review of the best and worst places to work. The employment landscape for participating agencies and marketing departments has rarely been so dramatic. Desirable employers continue to put people first but COVID has accelerated a reassessment…

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Let spring be the inspiration for activation

Let spring be the inspiration for activation

A common theme right now in my work as a business relationship consultant is the frustrated ambition, among clients, to get stuff done. Lockdown has taken its toll on marketing plans, particularly on seeing them through. In some agencies, however, execution enjoys significantly less appeal than…

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Emerging from lockdown with a plan for rebooting business relationships

Emerging from lockdown with a plan for rebooting business relationships

We have begun the round of grizzly COVID-related anniversaries. It has been a year since… the death of, the collapse of, the cancellation of. More positively, we are anticipating a staged return of some hitherto basic freedoms, but uncertainty remains high. Will data mess with…

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A chilly February in lockdown. A good time to check the warmth of key business relationships

A chilly February in lockdown. A good time to check the warmth of key business relationships

January is history but up next is more of the same. February may be 10% shorter but it still feels like the Tuesday of the year and, in 2021, a cold, wet one at that. We will not emerge from lockdown this month either, placing more…

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Avoid making predictions for 2021, just be ready for anything

Avoid making predictions for 2021, just be ready for anything

It’s that time again. Undaunted by the events of 2020, the crystal ball gazers are revealing their hands. Some gloom, a little doom but plenty of positivity too. The focus is on re. Re-evaluate, re-calibrate, re-vitalise. The re to prioritise, however, is resilience. Plan like an…

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