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Taking inspiration from the planet’s tiniest experts on collaboration

Taking inspiration from the planet’s tiniest experts on collaboration

With the BBC One’s Blue Planet II now in full swing, the world is once again marvelling at the extraordinary creatures with which we share our corner of the universe. The blockbuster nature documentary has attracted 80 million viewers in China alone, causing a temporary…

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To be effective leaders, senior marketers must perfect the marketing of marketing

To be effective leaders, senior marketers must perfect the marketing of marketing

I have been asked to speak at an event for which the main topic of debate will be a current favourite within the marketing community, namely why can senior marketers struggle to exert influence among their fellow leaders internally and with experts in professional services externally….

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Apply a little of that holiday medicine to help fight the busyness epidemic

Apply a little of that holiday medicine to help fight the busyness epidemic

As temperatures begin to decline and suntans fade, it’s clear that the post-holiday period is upon us. Social media will no longer glisten with taunting images of other people’s rosé, news coverage has forsaken its summery frivolity and the annual domestic dispute on when to…

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Without shared commitment to marketing, CMO will remain the hottest seat in the C-suite

Without shared commitment to marketing, CMO will remain the hottest seat in the C-suite

The front cover of this month’s Marketing Week magazine poses the question ‘Do you have the anatomy of a leader?’ In this context, the focus is upon becoming a marketing leader and the publication has undertaken a new study, among over 600 marketers, to illuminate…

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Take this year’s summer holiday in an oasis. Of disconnectivity

Take this year’s summer holiday in an oasis. Of disconnectivity

The penetration of smartphones among the population of the 88 most developed countries is now estimated at 44%, up from 39% last year. It is anticipated that this user base will grow by 58% between 2016 and 2022 reaching a penetration of 59% by the…

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UK General Election verdict. It was relationship behaviour wot won it

UK General Election verdict. It was relationship behaviour wot won it

On Saturday 11th April, 1992 the notorious headline ‘It’s The Sun Wot Won It’ ran in said newspaper, trumpeting its role in an unexpected Conservative General Election victory. Friday 9th June, 2017 saw another unexpected General Election result; a Conservative victory, but only just. If ever…

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