Blog Bigfoot Thinking - page 11

Relationships and project-based businesses

Relationships and project-based businesses

Project-based assignments are on the increase – clients like them. Procurement specialists particularly like them. Supporters argue that projects tend to be managed more tightly, to deliver more reliably and permit greater rotation of roster agencies based on the specific requirements of the brief. Service providers…

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Relationships and the important 10%

Relationships and the important 10%

Most businesses have relationships and employ people specifically to manage them. The dialogue with clients and customers is frequent and mostly fruitful. But we live in a highly competitive commercial environment where the bar has never been higher. As a result, we must always challenge with…

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Do Warm Relationships Make Cold, Hard Sense?

Do Warm Relationships Make Cold, Hard Sense?

Someone once confronted me with the knowing assertion that ‘life is not a popularity contest’. And, of course, this is true, it isn’t. But, equally, as I pointed out at the time, success in life cannot be defined by Machiavelli’s conclusion that “it is much…

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Relationships in an age of overload

Relationships in an age of overload

Most people would agree that, to be successful, all commercial entities need to demonstrate consistent growth – to existing stakeholders, to potential investors, to influential commentators and possibly, ultimately, to purchasers. Growth can come in many forms but one of the key indicators of both…

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Relationships and the danger of satisfaction

Relationships and the danger of satisfaction

There is a dangerous habit of confusing client/customer satisfaction with meaningful client commitment. This is not helped by the fact that many of the evaluation tools in this space are described as ‘client satisfaction studies’. In truth client satisfaction can simply be a measure of short…

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