Blog Bigfoot Thinking - page 19

Relationships in an age of overload

Relationships in an age of overload

Most people would agree that, to be successful, all commercial entities need to demonstrate consistent growth – to existing stakeholders, to potential investors, to influential commentators and possibly, ultimately, to purchasers. Growth can come in many forms but one of the key indicators of both…

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Relationships and the danger of satisfaction

Relationships and the danger of satisfaction

There is a dangerous habit of confusing client/customer satisfaction with meaningful client commitment. This is not helped by the fact that many of the evaluation tools in this space are described as ‘client satisfaction studies’. In truth client satisfaction can simply be a measure of short…

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