Intelligent research contributes to the most powerful force in business, decision-making. Some take a different view, that ideas are the key drivers of commercial success. But, thanks to digital phenomena such as crowd-sourcing, we are awash with ideas and, as a result, overwhelmed by choice….
The textbook focus for successful service providers is the impact they have upon their clients’ businesses. And quite right too. More often than not if your clients are flourishing, and you are contributing, then you will share the spoils. You will be probably be ticking the…
Last night saw the first episode of Inside No 9, the latest vehicle for the black but wonderful humour of Steve Pemberton and Reece Sheersmith. Most of the action, thanks to a family tradition for playing a version of hide and seek called sardines, took…
This week’s Desert Island Discs featured a couple, the first duo to appear since the creators of Spitting Image, Peter Fluck and Robert Law, in February 1987. Kirsty’s guests this time were Anthony McPartlin and Declan Donnelly, Ant and Dec. They’re not everyone’s cup of tea;…
The death of Nelson Mandela has understandably been accompanied by an enormous wave of emotion. For those who knew him well and those who simply felt his presence, a world without Madiba immediately feels poorer, harsher, scarier even. Everyone I know has wanted to comment…
Project-based assignments are on the increase – clients like them. Procurement specialists particularly like them. Supporters argue that projects tend to be managed more tightly, to deliver more reliably and permit greater rotation of roster agencies based on the specific requirements of the brief. Service providers…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
