Today is 20th March and, as I tap away at my laptop, I am being reminded (informed, in truth) that this is the seventh International Day of Happiness. Yes, in 2013 this day was marked out for an annual celebration of happiness on our planet. In…
This month’s Campaign magazine features the announcement that Publicis Groupe has introduced flexible working for all UK employees. The reason? In the words of UK CEO Annette King, the intention is to demonstrate commitment to “transforming our working culture” in the belief that “this modern,…
My work affords me the privilege of spending lots of time in conversation with client and agency team members as we seek to understand how these parties to important, often complex commercial relationships can get the best from each other. While I tailor my interviews to…
One of the fascinations of working with clients and agencies (more broadly, service buyers and service providers) to improve the performance of their business relationships comes from how and where to draw the line between a personal and professional liaison. Clearly, in strong relationships, connections are…
Despite the welcome need for sunglasses in London this week, the summer holiday period is now over. Children are back at school and adult workers have returned to their respective coal faces. My train journey into Liverpool Street this morning required a well-practised sardine impersonation…
In my business consultancy I spend a good deal of time interviewing the parties to client/agency relationships. In addition to the value I can add via feedback from individual conversations, it is fascinating to capture the general themes which surface from time to time or,…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
