50 years have passed since, on 4th April 1968, Martin Luther King Jr. was assassinated on the balcony of the Lorraine Motel in Memphis, Tennessee. He was 39 years old. There is a phrase, attributed, coincidentally, to fellow murder victim Abraham Lincoln and often recited at…
Artificial intelligence (AI) seems to be on everyone’s lips. If 2017 was a formative year for technological advancement in this sphere, 2018 has been billed by some observers as the beginning of full-scale implementation of AI in our lives. The recent Consumer Electronics Show (CES 2018,…
In last month’s blog I wrote about the importance of understanding client needs in determining the success of a service business. The essential companion to spending quality time in your clients’ shoes is relationship behaviour, the ability to establish rapport, maintain trust and credibly behave…
Every few years the death of account management is announced. In response, a stout defence is mounted, the debate rages for a while, then the obituary is withdrawn, some remedial care is prescribed and clients continue to interact with their agencies primarily via their account teams….
There is a well-known and playful joke about a tourist in Ireland who asks one of the locals for directions to Dublin. The Irishman replies: ‘Well sir, if I were you, I wouldn’t start from here’. This is very much how I feel about the…
Business planning for 2016 is in full swing. The air is laden with weighty vocabulary – a transformation here, some disruption there, agility everywhere. Horizons are being scanned. Lessons are being sought from the businesses and brands that have really delivered this year. The so-called…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
