Tag archive for client understanding

Combatting workplace loneliness with some essential humanity

Combatting workplace loneliness with some essential humanity

On 20th June, Radio 4’s Today Programme featured, in its Thought for the Day slot, a piece by the Reverend Lucy Winkett, Rector of St James’s Church, Piccadilly, London. I must admit, if I’m not already in the commuter maelstrom, I tend to use TftD…

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For agencies, what does understanding your clients’ needs really mean?

For agencies, what does understanding your clients’ needs really mean?

There are two key drivers of success in a service business, in my view – understanding client needs and relationship behaviour. Both appear straightforward, perhaps obvious, but their simplicity is deceptive. They are difficult to execute well and, as the world becomes ever more complex,…

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We wannabe management consultants

We wannabe management consultants

Intelligent research contributes to the most powerful force in business, decision-making. Some take a different view, that ideas are the key drivers of commercial success. But, thanks to digital phenomena such as crowd-sourcing, we are awash with ideas and, as a result, overwhelmed by choice….

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