Tag archive for competitive advantage

Without shared commitment to marketing, CMO will remain the hottest seat in the C-suite

Without shared commitment to marketing, CMO will remain the hottest seat in the C-suite

The front cover of this month’s Marketing Week magazine poses the question ‘Do you have the anatomy of a leader?’ In this context, the focus is upon becoming a marketing leader and the publication has undertaken a new study, among over 600 marketers, to illuminate…

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Relationship behaviour – for agencies, one of the two pillars of trusted advisor status

Relationship behaviour – for agencies, one of the two pillars of trusted advisor status

In last month’s blog I wrote about the importance of understanding client needs in determining the success of a service business. The essential companion to spending quality time in your clients’ shoes is relationship behaviour, the ability to establish rapport, maintain trust and credibly behave…

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10 business relationship trends for 2017

10 business relationship trends for 2017

It’s that time again. The futurologists, both permanent and those drafted in to handle the seasonal spike, are in full flow.  What’s going to happen in the year ahead? What will be the defining trends? Having just emerged, blinking, from the extraordinary year that was…

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Organisations seem permanently to be reorganising. It’s important to get this right

Organisations seem permanently to be reorganising. It’s important to get this right

In business if change is the new normal and the pace of change continues to increase, then the challenge to keep up, let alone flourish, places a heavy burden on leadership teams. A typical response to these difficulties appears to be a reorg (it even…

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Mind your own business and still impress your clients

Mind your own business and still impress your clients

The textbook focus for successful service providers is the impact they have upon their clients’ businesses. And quite right too. More often than not if your clients are flourishing, and you are contributing, then you will share the spoils. You will be probably be ticking the…

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Relationships and the important 10%

Relationships and the important 10%

Most businesses have relationships and employ people specifically to manage them. The dialogue with clients and customers is frequent and mostly fruitful. But we live in a highly competitive commercial environment where the bar has never been higher. As a result, we must always challenge with…

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