Today is 20th March and, as I tap away at my laptop, I am being reminded (informed, in truth) that this is the seventh International Day of Happiness. Yes, in 2013 this day was marked out for an annual celebration of happiness on our planet. In…
The front cover of this month’s Marketing Week magazine poses the question ‘Do you have the anatomy of a leader?’ In this context, the focus is upon becoming a marketing leader and the publication has undertaken a new study, among over 600 marketers, to illuminate…
In last month’s blog I wrote about the importance of understanding client needs in determining the success of a service business. The essential companion to spending quality time in your clients’ shoes is relationship behaviour, the ability to establish rapport, maintain trust and credibly behave…
It’s that time again. The futurologists, both permanent and those drafted in to handle the seasonal spike, are in full flow. What’s going to happen in the year ahead? What will be the defining trends? Having just emerged, blinking, from the extraordinary year that was…
In business if change is the new normal and the pace of change continues to increase, then the challenge to keep up, let alone flourish, places a heavy burden on leadership teams. A typical response to these difficulties appears to be a reorg (it even…
The textbook focus for successful service providers is the impact they have upon their clients’ businesses. And quite right too. More often than not if your clients are flourishing, and you are contributing, then you will share the spoils. You will be probably be ticking the…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
