Tag archive for customer satisfaction

Seven-point plan for post-holiday client engagement

Seven-point plan for post-holiday client engagement

Despite the welcome need for sunglasses in London this week, the summer holiday period is now over. Children are back at school and adult workers have returned to their respective coal faces. My train journey into Liverpool Street this morning required a well-practised sardine impersonation…

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If you want brave clients, be clear what you’re asking for

If you want brave clients, be clear what you’re asking for

In my business consultancy I spend a good deal of time interviewing the parties to client/agency relationships. In addition to the value I can add via feedback from individual conversations, it is fascinating to capture the general themes which surface from time to time or,…

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Taking inspiration from the planet’s tiniest experts on collaboration

Taking inspiration from the planet’s tiniest experts on collaboration

With the BBC One’s Blue Planet II now in full swing, the world is once again marvelling at the extraordinary creatures with which we share our corner of the universe. The blockbuster nature documentary has attracted 80 million viewers in China alone, causing a temporary…

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To be effective leaders, senior marketers must perfect the marketing of marketing

To be effective leaders, senior marketers must perfect the marketing of marketing

I have been asked to speak at an event for which the main topic of debate will be a current favourite within the marketing community, namely why can senior marketers struggle to exert influence among their fellow leaders internally and with experts in professional services externally….

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Apply a little of that holiday medicine to help fight the busyness epidemic

Apply a little of that holiday medicine to help fight the busyness epidemic

As temperatures begin to decline and suntans fade, it’s clear that the post-holiday period is upon us. Social media will no longer glisten with taunting images of other people’s rosé, news coverage has forsaken its summery frivolity and the annual domestic dispute on when to…

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Without shared commitment to marketing, CMO will remain the hottest seat in the C-suite

Without shared commitment to marketing, CMO will remain the hottest seat in the C-suite

The front cover of this month’s Marketing Week magazine poses the question ‘Do you have the anatomy of a leader?’ In this context, the focus is upon becoming a marketing leader and the publication has undertaken a new study, among over 600 marketers, to illuminate…

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