In last month’s blog I wrote about the importance of understanding client needs in determining the success of a service business. The essential companion to spending quality time in your clients’ shoes is relationship behaviour, the ability to establish rapport, maintain trust and credibly behave…
We live in an age of measurement. The sources and means of quantification appear limitless. As never before, significant aspects of our daily lives can be expressed in metrics. This can be favourable, of course. Rugby, for example, has become a pundit’s paradise with the…
Oxford Dictionaries has declared post-truth as its 2016 international word of the year, beating to the title other trend-setting or event-capturing terms like alt-right, Brexiteer, chatbot, coulrophobia (yes, fear of clowns) and the rather appealing, not in the least dark, Danish concept of Hygge. The compound…
Every few years the death of account management is announced. In response, a stout defence is mounted, the debate rages for a while, then the obituary is withdrawn, some remedial care is prescribed and clients continue to interact with their agencies primarily via their account teams….
In business if change is the new normal and the pace of change continues to increase, then the challenge to keep up, let alone flourish, places a heavy burden on leadership teams. A typical response to these difficulties appears to be a reorg (it even…
The month of OOO is coming to an end. During August the workplace positively hums with Out Of Office messages and the sound of joyous anticipation of a spell on the beach. This year we have also enjoyed the OOO provided by Team GB as…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
