Every few years the death of account management is announced. In response, a stout defence is mounted, the debate rages for a while, then the obituary is withdrawn, some remedial care is prescribed and clients continue to interact with their agencies primarily via their account teams….
In business if change is the new normal and the pace of change continues to increase, then the challenge to keep up, let alone flourish, places a heavy burden on leadership teams. A typical response to these difficulties appears to be a reorg (it even…
It seems to me that in the US and UK at least we are entering a period which will be dominated by the microphone hoggers. The only person making salient news across the pond is the shy, retiring Donald Trump. Like his hair, he is…
The start of any year is rife with speculation. Futurists, temporary and permanent, are exploring predictions and possibilities, seeking guidance from a wide range of indicators across all aspects of our over-stimulated lives. As ever, sport is a favourite point of reference. What we can we…
Rugby World Cup 2015, the world’s third largest sporting event based on ticket sales, is in full swing. Or rather it was, in our household, until Saturday evening when the Welsh rather punctured England’s ambitions. Combine this with my wife’s theatrical outburst on Sunday evening…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
