There is a book on leadership for every day of the year. And then there are the blogs, for every hour of every day. Leadership theory and best practice offer well-trodden paths for experts from many disciplines and present a seemingly infinite source of fascination…
Oxford Dictionaries has declared post-truth as its 2016 international word of the year, beating to the title other trend-setting or event-capturing terms like alt-right, Brexiteer, chatbot, coulrophobia (yes, fear of clowns) and the rather appealing, not in the least dark, Danish concept of Hygge. The compound…
Every few years the death of account management is announced. In response, a stout defence is mounted, the debate rages for a while, then the obituary is withdrawn, some remedial care is prescribed and clients continue to interact with their agencies primarily via their account teams….
Personalisation is making waves in the marketing community. What started as the tailoring of an email greeting (from the stock ‘Dear Valued Customer’ to the cheerily familiar ‘Dear Louise’) is evolving rapidly and imaginatively. When, towards the end of last year, Marmite offered its users the…
This month’s Harvard Business Review (HBR) features a series of fascinating articles on the 21st – Century Workspace. In a sidebar to one of them, Workspaces That Move People, reference is made to the 1977 book, entitled Managing the Flow of Technology, by Thomas J Allen….
Our progress as a civilisation has always in part been measured by our powers of invention. That is not to downplay the importance of moral and intellectual development but new products and processes are somehow more concrete and, judging by the current daily servings of…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
