Sep152013
There is a dangerous habit of confusing client/customer satisfaction with meaningful client commitment. This is not helped by the fact that many of the evaluation tools in this space are described as ‘client satisfaction studies’. In truth client satisfaction can simply be a measure of short…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
