The future trends industry is in overdrive. The tills are still ringing to the tune of frenzied, last minute Christmas shopping but the eyes of business pundits are already focused beyond the next fortnight’s excesses and on to what this month’s Marketing magazine has called…
Business planning for 2016 is in full swing. The air is laden with weighty vocabulary – a transformation here, some disruption there, agility everywhere. Horizons are being scanned. Lessons are being sought from the businesses and brands that have really delivered this year. The so-called…
This week sees the end of an extraordinary Rugby World Cup. Both the real Final and the euphemistically named Bronze Final promise to be exciting closely fought spectacles and fitting advertisements for a great sport. Organisers, participants and observers have already begun to identify and…
Rugby World Cup 2015, the world’s third largest sporting event based on ticket sales, is in full swing. Or rather it was, in our household, until Saturday evening when the Welsh rather punctured England’s ambitions. Combine this with my wife’s theatrical outburst on Sunday evening…
Many of the meetings I’ve been having lately have included a discussion on procurement. What is surprising is that the views expressed are extremely consistent. What is unsurprising is that this conversation tends to occur when procurement people are not in the room. With an angst…
How do we humans make decisions? How long have you got? It’s a question well served by academic brainpower and literature. In recent years, neuroscientists have even begun to publish best-sellers on how and why we choose what we choose, expanding our minds with a…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
