Tag archive for business relationships

The bar for successful business relationships continues to get higher

The bar for successful business relationships continues to get higher

One of the fascinations of working with clients and agencies (more broadly, service buyers and service providers) to improve the performance of their business relationships comes from how and where to draw the line between a personal and professional liaison. Clearly, in strong relationships, connections are…

Continue reading →

If you want brave clients, be clear what you’re asking for

If you want brave clients, be clear what you’re asking for

In my business consultancy I spend a good deal of time interviewing the parties to client/agency relationships. In addition to the value I can add via feedback from individual conversations, it is fascinating to capture the general themes which surface from time to time or,…

Continue reading →

Taking inspiration from the planet’s tiniest experts on collaboration

Taking inspiration from the planet’s tiniest experts on collaboration

With the BBC One’s Blue Planet II now in full swing, the world is once again marvelling at the extraordinary creatures with which we share our corner of the universe. The blockbuster nature documentary has attracted 80 million viewers in China alone, causing a temporary…

Continue reading →

To be effective leaders, senior marketers must perfect the marketing of marketing

To be effective leaders, senior marketers must perfect the marketing of marketing

I have been asked to speak at an event for which the main topic of debate will be a current favourite within the marketing community, namely why can senior marketers struggle to exert influence among their fellow leaders internally and with experts in professional services externally….

Continue reading →

Apply a little of that holiday medicine to help fight the busyness epidemic

Apply a little of that holiday medicine to help fight the busyness epidemic

As temperatures begin to decline and suntans fade, it’s clear that the post-holiday period is upon us. Social media will no longer glisten with taunting images of other people’s rosé, news coverage has forsaken its summery frivolity and the annual domestic dispute on when to…

Continue reading →

Without shared commitment to marketing, CMO will remain the hottest seat in the C-suite

Without shared commitment to marketing, CMO will remain the hottest seat in the C-suite

The front cover of this month’s Marketing Week magazine poses the question ‘Do you have the anatomy of a leader?’ In this context, the focus is upon becoming a marketing leader and the publication has undertaken a new study, among over 600 marketers, to illuminate…

Continue reading →

Page 1 of 5 1 2 3 4 5