Jun222016
There is a well-known and playful joke about a tourist in Ireland who asks one of the locals for directions to Dublin. The Irishman replies: ‘Well sir, if I were you, I wouldn’t start from here’. This is very much how I feel about the…
Tag archive for business relationships - page 4
May252016
Personalisation is making waves in the marketing community. What started as the tailoring of an email greeting (from the stock ‘Dear Valued Customer’ to the cheerily familiar ‘Dear Louise’) is evolving rapidly and imaginatively. When, towards the end of last year, Marmite offered its users the…
Mar222016
Last week I went to see William Boyd’s new play ‘The Argument’ at the Hampstead Theatre. The title sells it short! In fact this one act drama features 10 arguments which take place within a troubled marriage, exploring the different eruptions which a relationship in…
Feb242016
It seems to me that in the US and UK at least we are entering a period which will be dominated by the microphone hoggers. The only person making salient news across the pond is the shy, retiring Donald Trump. Like his hair, he is…
Oct262015
This week sees the end of an extraordinary Rugby World Cup. Both the real Final and the euphemistically named Bronze Final promise to be exciting closely fought spectacles and fitting advertisements for a great sport. Organisers, participants and observers have already begun to identify and…
May212015
Very few people now argue with the good sense of establishing and nurturing longer-term, fully functioning business relationships. While the theory is accepted, however, the practice of pursuing optimal collaborations can often lag behind the received wisdom. Of course, it is rare for businesses immediately to…
About Me
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.Find Me On
