Tag archive for digital age

The bar for successful business relationships continues to get higher

The bar for successful business relationships continues to get higher

One of the fascinations of working with clients and agencies (more broadly, service buyers and service providers) to improve the performance of their business relationships comes from how and where to draw the line between a personal and professional liaison. Clearly, in strong relationships, connections are…

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Seven-point plan for post-holiday client engagement

Seven-point plan for post-holiday client engagement

Despite the welcome need for sunglasses in London this week, the summer holiday period is now over. Children are back at school and adult workers have returned to their respective coal faces. My train journey into Liverpool Street this morning required a well-practised sardine impersonation…

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In an age of compulsive messaging, transmission must not be mistaken for communication

In an age of compulsive messaging, transmission must not be mistaken for communication

On Thursday 15th March, at 1.30pm local time, tragedy struck Miami’s Florida International University (FIU). A pedestrian bridge over 8th Street (connecting the school’s campus to a popular neighbourhood for FIU accommodation) collapsed, killing six people who were caught beneath 950 tons of steel and…

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Making good decisions about AI will depend on RI (real intelligence)

Making good decisions about AI will depend on RI (real intelligence)

Artificial intelligence (AI) seems to be on everyone’s lips. If 2017 was a formative year for technological advancement in this sphere, 2018 has been billed by some observers as the beginning of full-scale implementation of AI in our lives. The recent Consumer Electronics Show (CES 2018,…

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Taking inspiration from the planet’s tiniest experts on collaboration

Taking inspiration from the planet’s tiniest experts on collaboration

With the BBC One’s Blue Planet II now in full swing, the world is once again marvelling at the extraordinary creatures with which we share our corner of the universe. The blockbuster nature documentary has attracted 80 million viewers in China alone, causing a temporary…

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To be effective leaders, senior marketers must perfect the marketing of marketing

To be effective leaders, senior marketers must perfect the marketing of marketing

I have been asked to speak at an event for which the main topic of debate will be a current favourite within the marketing community, namely why can senior marketers struggle to exert influence among their fellow leaders internally and with experts in professional services externally….

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