It’s proving to be a dynamic year for out-of-home relationships. All over the world, as horror stories abound, we are being forced to re-assess who we can trust, beyond our immediate circle, to lead, guide and support us. Actually, in the UK, the divisions sparked by…
The future trends industry is in overdrive. The tills are still ringing to the tune of frenzied, last minute Christmas shopping but the eyes of business pundits are already focused beyond the next fortnight’s excesses and on to what this month’s Marketing magazine has called…
As I anticipate an imminent trip to South Africa to compete in the annual Cape Argus Cycle Tour, the world’s largest timed cycle race no less, there is the respite from a grey, wet London to relish but also, at a personal level, I am…
In May 2012 best-selling author and entrepreneur Seth Godin posted a blog entitled ‘Dancing on the edge of finished’. In the complex world of digital connectedness, it urged us all to ‘be comfortable with the undone, with the cycle of never-ending’. Indeed, ‘it’s a dance,…
Most people would agree that, to be successful, all commercial entities need to demonstrate consistent growth – to existing stakeholders, to potential investors, to influential commentators and possibly, ultimately, to purchasers. Growth can come in many forms but one of the key indicators of both…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
