Tag archive for relationship strategy

Making good decisions about AI will depend on RI (real intelligence)

Making good decisions about AI will depend on RI (real intelligence)

Artificial intelligence (AI) seems to be on everyone’s lips. If 2017 was a formative year for technological advancement in this sphere, 2018 has been billed by some observers as the beginning of full-scale implementation of AI in our lives. The recent Consumer Electronics Show (CES 2018,…

Continue reading →

To be effective leaders, senior marketers must perfect the marketing of marketing

To be effective leaders, senior marketers must perfect the marketing of marketing

I have been asked to speak at an event for which the main topic of debate will be a current favourite within the marketing community, namely why can senior marketers struggle to exert influence among their fellow leaders internally and with experts in professional services externally….

Continue reading →

Take this year’s summer holiday in an oasis. Of disconnectivity

Take this year’s summer holiday in an oasis. Of disconnectivity

The penetration of smartphones among the population of the 88 most developed countries is now estimated at 44%, up from 39% last year. It is anticipated that this user base will grow by 58% between 2016 and 2022 reaching a penetration of 59% by the…

Continue reading →

Will this generation of followers make its leaders kinder (and more effective)?

Will this generation of followers make its leaders kinder (and more effective)?

There is a book on leadership for every day of the year. And then there are the blogs, for every hour of every day. Leadership theory and best practice offer well-trodden paths for experts from many disciplines and present a seemingly infinite source of fascination…

Continue reading →

10 business relationship trends for 2017

10 business relationship trends for 2017

It’s that time again. The futurologists, both permanent and those drafted in to handle the seasonal spike, are in full flow.  What’s going to happen in the year ahead? What will be the defining trends? Having just emerged, blinking, from the extraordinary year that was…

Continue reading →

If the skills of management consultants are now more appealing to marketers, so is a consultancy style relationship

If the skills of management consultants are now more appealing to marketers, so is a consultancy style relationship

Conventional wisdom has it that no marketing budget holder wakes up in the morning cheerily anticipating the prospect of paying money to management consultants. Despite the contribution made to the public, private and voluntary sectors by these independent advisors, clichés abound which typically describe the…

Continue reading →

Page 1 of 2 1 2