Tag archive for relationship strategy - page 2

If the skills of management consultants are now more appealing to marketers, so is a consultancy style relationship

If the skills of management consultants are now more appealing to marketers, so is a consultancy style relationship

Conventional wisdom has it that no marketing budget holder wakes up in the morning cheerily anticipating the prospect of paying money to management consultants. Despite the contribution made to the public, private and voluntary sectors by these independent advisors, clichés abound which typically describe the…

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The challenge of managing client relationships in a digital world

The challenge of managing client relationships in a digital world

It’s proving to be a dynamic year for out-of-home relationships. All over the world, as horror stories abound, we are being forced to re-assess who we can trust, beyond our immediate circle, to lead, guide and support us. Actually, in the UK, the divisions sparked by…

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Think strategy, think relationships

Think strategy, think relationships

Now is the time to activate that plan to be better in 2015. Driving the plan, no doubt, is a piercing analysis of the opportunities provided by the coming months, aided possibly by the seasonal supply of crystal ball gazing, from a wide variety of…

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