Tag archive for relationship building

Seven-point plan for post-holiday client engagement

Seven-point plan for post-holiday client engagement

Despite the welcome need for sunglasses in London this week, the summer holiday period is now over. Children are back at school and adult workers have returned to their respective coal faces. My train journey into Liverpool Street this morning required a well-practised sardine impersonation…

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If you want brave clients, be clear what you’re asking for

If you want brave clients, be clear what you’re asking for

In my business consultancy I spend a good deal of time interviewing the parties to client/agency relationships. In addition to the value I can add via feedback from individual conversations, it is fascinating to capture the general themes which surface from time to time or,…

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In an age of compulsive messaging, transmission must not be mistaken for communication

In an age of compulsive messaging, transmission must not be mistaken for communication

On Thursday 15th March, at 1.30pm local time, tragedy struck Miami’s Florida International University (FIU). A pedestrian bridge over 8th Street (connecting the school’s campus to a popular neighbourhood for FIU accommodation) collapsed, killing six people who were caught beneath 950 tons of steel and…

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Taking inspiration from the planet’s tiniest experts on collaboration

Taking inspiration from the planet’s tiniest experts on collaboration

With the BBC One’s Blue Planet II now in full swing, the world is once again marvelling at the extraordinary creatures with which we share our corner of the universe. The blockbuster nature documentary has attracted 80 million viewers in China alone, causing a temporary…

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To be effective leaders, senior marketers must perfect the marketing of marketing

To be effective leaders, senior marketers must perfect the marketing of marketing

I have been asked to speak at an event for which the main topic of debate will be a current favourite within the marketing community, namely why can senior marketers struggle to exert influence among their fellow leaders internally and with experts in professional services externally….

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UK General Election verdict. It was relationship behaviour wot won it

UK General Election verdict. It was relationship behaviour wot won it

On Saturday 11th April, 1992 the notorious headline ‘It’s The Sun Wot Won It’ ran in said newspaper, trumpeting its role in an unexpected Conservative General Election victory. Friday 9th June, 2017 saw another unexpected General Election result; a Conservative victory, but only just. If ever…

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