In business if change is the new normal and the pace of change continues to increase, then the challenge to keep up, let alone flourish, places a heavy burden on leadership teams. A typical response to these difficulties appears to be a reorg (it even…
Conventional wisdom has it that no marketing budget holder wakes up in the morning cheerily anticipating the prospect of paying money to management consultants. Despite the contribution made to the public, private and voluntary sectors by these independent advisors, clichés abound which typically describe the…
The month of OOO is coming to an end. During August the workplace positively hums with Out Of Office messages and the sound of joyous anticipation of a spell on the beach. This year we have also enjoyed the OOO provided by Team GB as…
It’s proving to be a dynamic year for out-of-home relationships. All over the world, as horror stories abound, we are being forced to re-assess who we can trust, beyond our immediate circle, to lead, guide and support us. Actually, in the UK, the divisions sparked by…
Personalisation is making waves in the marketing community. What started as the tailoring of an email greeting (from the stock ‘Dear Valued Customer’ to the cheerily familiar ‘Dear Louise’) is evolving rapidly and imaginatively. When, towards the end of last year, Marmite offered its users the…
When I turned my back on two law degrees to become a trainee account executive in a large London advertising agency, I had made a choice between two very different worlds. I softened the blow for my parents by asserting that both careers required well-honed…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
