Tag archive for relationship building - page 2

Relationship behaviour – for agencies, one of the two pillars of trusted advisor status

Relationship behaviour – for agencies, one of the two pillars of trusted advisor status

In last month’s blog I wrote about the importance of understanding client needs in determining the success of a service business. The essential companion to spending quality time in your clients’ shoes is relationship behaviour, the ability to establish rapport, maintain trust and credibly behave…

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For agencies, what does understanding your clients’ needs really mean?

For agencies, what does understanding your clients’ needs really mean?

There are two key drivers of success in a service business, in my view – understanding client needs and relationship behaviour. Both appear straightforward, perhaps obvious, but their simplicity is deceptive. They are difficult to execute well and, as the world becomes ever more complex,…

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Will this generation of followers make its leaders kinder (and more effective)?

Will this generation of followers make its leaders kinder (and more effective)?

There is a book on leadership for every day of the year. And then there are the blogs, for every hour of every day. Leadership theory and best practice offer well-trodden paths for experts from many disciplines and present a seemingly infinite source of fascination…

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10 business relationship trends for 2017

10 business relationship trends for 2017

It’s that time again. The futurologists, both permanent and those drafted in to handle the seasonal spike, are in full flow.  What’s going to happen in the year ahead? What will be the defining trends? Having just emerged, blinking, from the extraordinary year that was…

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In 2017 we must limit the damage of the post-truth phenomenon

In 2017 we must limit the damage of the post-truth phenomenon

Oxford Dictionaries has declared post-truth as its 2016 international word of the year, beating to the title other trend-setting or event-capturing terms like alt-right, Brexiteer, chatbot, coulrophobia (yes,  fear of clowns) and the rather appealing, not in the least dark, Danish concept of Hygge. The compound…

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(Back to) the future of account management. A classic tune to a new rhythm

(Back to) the future of account management. A classic tune to a new rhythm

Every few years the death of account management is announced. In response, a stout defence is mounted, the debate rages for a while, then the obituary is withdrawn, some remedial care is prescribed and clients continue to interact with their agencies primarily via their account teams….

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