The textbook focus for successful service providers is the impact they have upon their clients’ businesses. And quite right too. More often than not if your clients are flourishing, and you are contributing, then you will share the spoils. You will be probably be ticking the…
The death of Nelson Mandela has understandably been accompanied by an enormous wave of emotion. For those who knew him well and those who simply felt his presence, a world without Madiba immediately feels poorer, harsher, scarier even. Everyone I know has wanted to comment…
There is a dangerous habit of confusing client/customer satisfaction with meaningful client commitment. This is not helped by the fact that many of the evaluation tools in this space are described as ‘client satisfaction studies’. In truth client satisfaction can simply be a measure of short…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
