It’s that time again. The futurologists, both permanent and those drafted in to handle the seasonal spike, are in full flow. What’s going to happen in the year ahead? What will be the defining trends? Having just emerged, blinking, from the extraordinary year that was…
Oxford Dictionaries has declared post-truth as its 2016 international word of the year, beating to the title other trend-setting or event-capturing terms like alt-right, Brexiteer, chatbot, coulrophobia (yes, fear of clowns) and the rather appealing, not in the least dark, Danish concept of Hygge. The compound…
Every few years the death of account management is announced. In response, a stout defence is mounted, the debate rages for a while, then the obituary is withdrawn, some remedial care is prescribed and clients continue to interact with their agencies primarily via their account teams….
Conventional wisdom has it that no marketing budget holder wakes up in the morning cheerily anticipating the prospect of paying money to management consultants. Despite the contribution made to the public, private and voluntary sectors by these independent advisors, clichés abound which typically describe the…
The month of OOO is coming to an end. During August the workplace positively hums with Out Of Office messages and the sound of joyous anticipation of a spell on the beach. This year we have also enjoyed the OOO provided by Team GB as…
It’s proving to be a dynamic year for out-of-home relationships. All over the world, as horror stories abound, we are being forced to re-assess who we can trust, beyond our immediate circle, to lead, guide and support us. Actually, in the UK, the divisions sparked by…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
