Jun222016
There is a well-known and playful joke about a tourist in Ireland who asks one of the locals for directions to Dublin. The Irishman replies: ‘Well sir, if I were you, I wouldn’t start from here’. This is very much how I feel about the…
Tag archive for trust - page 5
May252016
Personalisation is making waves in the marketing community. What started as the tailoring of an email greeting (from the stock ‘Dear Valued Customer’ to the cheerily familiar ‘Dear Louise’) is evolving rapidly and imaginatively. When, towards the end of last year, Marmite offered its users the…
Mar222016
Last week I went to see William Boyd’s new play ‘The Argument’ at the Hampstead Theatre. The title sells it short! In fact this one act drama features 10 arguments which take place within a troubled marriage, exploring the different eruptions which a relationship in…
Jun292015
The UK has a problem with productivity. Data from the Office of National Statistics indicate that last year output per hour employed was 21% below the average for the other G7 countries and more than 30% less than France, Germany and the USA. While high productivity…
Mar302015
We are now in the pre-election period, so called purdah, as the UK prepares to decide who will lead and populate its 56th parliament. All the familiar signs are there – daily policy announcements, breathless political reporting and a British public already worn down by…
Jan262015
Now is the time to activate that plan to be better in 2015. Driving the plan, no doubt, is a piercing analysis of the opportunities provided by the coming months, aided possibly by the seasonal supply of crystal ball gazing, from a wide variety of…
About Me
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.Find Me On
